Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Geico ads notwithstanding, when people switch car insurers, it’s seldom due to rude remarks about cavemen. In a Witeck-Combs Communications/Harris Interactive poll, drivers were asked to identify the main factors that would prompt them to switch carriers. The main one (cited by 49 percent) was dissatisfaction with the way a claim is handled, putting this slightly ahead of an offer of lower rates from a rival company (46 percent). Just 13 percent said a recommendation by a friend or relative would lead them to switch.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in