What Detroit's Big 3 Can Learn From Big Tobacco

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Remember those magical lights that (according to advertising) would help you live a life of wealth, opulence and excess on the French Riviera? Those were the days of Peter Stuyvesant and as a child growing up in South Africa, I would be exposed to these commercials when I went to see age appropriate movies.

Today they’re called “cancer sticks” and every single box of taxed cigarettes you buy contains a succinct, eloquent and not-so-subtle friendly message: smoking kills.

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