What Can Twitter Do for You?

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Whenever I start a conversation about Twitter with someone who doesn’t use it — or who tried it, but never got beyond the inane act of twittering some insignificant detail of his daily life — I get eye rolls, throat clearing and other signals that suggest I should change the subject.

But if I start a conversation about Twitter with someone who has taken the time to use it, I get the exact opposite response: an instant conversation about fresh ideas, emerging thought leaders, newly revealed content and trends in social media that comes at me faster than an overcrowded chat room.

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