This Is What Brands Need to Know About Mobile Safety

Adweek: You've worked for Microsoft and Razorfish, and most recently at PubMatic. What have you learned about building digital brands that applies to your new role at Kargo?
Terri Walter: I don't think that ad-tech companies are differentiated enough. We're in one of the toughest roles because we're marketing to marketers. We all need to bring that respect for branding into this industry. My expertise for bigger brands has been extremely helpful, but at the same time I'm also excited about not being constrained by the bureaucracy of bigger companies and trying to put fresh eyes and a millennial tone onto a company.