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The days of Gen Y seeming like an optional demographic for marketers are officially over. Now aged 18 to 34, millennials are a vital demographic for any brand that values its future.
In this week's Millennial Issue of Adweek, we tackled a wide range of topics about how today's young people feel about everything from politics and sports to magazines and their favorite brands. We even hit the streets of New York to interview 100 millennials about their tech and media habits.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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