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CANNES, France—If you're going to have role models, you might as well aim high.
At a seminar here today, BBDO's David Lubars and Andrew Robertson suggested that Charles Dickens, Ernest Hemingway and Michelangelo were, in essence, the perfect admen—or at least, possessed many of the skills that suit advertising creatives well. It was a fanciful conceit—Hemingway, for one, would have scoffed at it—but rooted in enough examples from modern-day ads that the audience embraced it.
The idea was: Hemingway, with his crisp, minimal prose, was like a planner in his ability to boil ideas down to their simplest forms.
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