What Advertisers Are Getting Wrong About Programmatic

TubeMogul's Phil Cowlishaw talks automation

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Specs
Current gig Vp of strategy at TubeMogul
Previous gig Head of technology at Ikon Communications
Age 35



Adweek: Describe your role as vp of strategy.
Phil Cowlishaw: It's a little bit like Navy SEALs. I take a high view of our most important strategic accounts and then deep dive into them to get a deep understanding of exactly what business drivers will make a difference for them and then how TubeMogul, the platform, can deliver this.

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