Wexley School for Girls Is Neither a School nor Exclusively Female

Agency creates fan bases around brands

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.


Specs
Who Partners and executive creative directors Ian Cohen (l.), Cal McAllister
What Ad agency
Where Seattle offices



Wexley’s crazy name, perhaps the oddest in the business, is a point of pride for this 10-year-old agency—evidence, it says, of an ability to start a conversation at every turn. Neither a school nor exclusively female, Wexley thinks of itself as a “fan factory” that creates passionate fan bases around brands, much as sports teams do. No surprise, then, that a major client is the Seattle Sounders soccer team.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in