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Wexley School for Girls Is Neither a School nor Exclusively Female

Agency creates fan bases around brands

Photo: John Keatley


Specs
Who Partners and executive creative directors Ian Cohen (l.), Cal McAllister
What Ad agency
Where Seattle offices

Wexley’s crazy name, perhaps the oddest in the business, is a point of pride for this 10-year-old agency—evidence, it says, of an ability to start a conversation at every turn. Neither a school nor exclusively female, Wexley thinks of itself as a “fan factory” that creates passionate fan bases around brands, much as sports teams do. No surprise, then, that a major client is the Seattle Sounders soccer team. Other clients include Copper Mountain, Rainier Beer, Ford, Sephora and Microsoft, for which Wexley built the world’s largest cellphone in New York’s Herald Square last year. With a name like Wexley, the work has to be good—and much of it is. 

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