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BOSTON Rounding out a significant overhaul of its management team, West Wayne has named John Rich evp, interactive communications.
He joined the independent shop in Atlanta from Interpublic Group’s TM Advertising in Dallas, where he was vp, interactive creative director.
WestWayne intends to revamp its digital offering on all fronts, from creative strategies to Web site development and CRM.
“Digital will be a part of the core fabric of the agency, and in John we have found a creatively driven, passionate player who will build and implement a world-class offering,” said WestWayne CEO Richard Ward, who had promised to make digital media a cornerstone of the shop’s rebuilding effort.
Rich
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