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As Airbnb continues to expand and flourish, it's more important than ever for traditional hotel chains to offer exclusive experiences and unique brand positioning. Over the past few years, Westin has staked its claim on wellness, redesigning its hotels and visual identity to focus on well-being and introducing workout gear lending programs and health-focused menus. This week, Westin is launching a new global ad campaign by Venables Bell & Partners that's centered on its wellness message, its first such campaign since 2011.
The campaign, "Let's Rise," shows how Westin can help business travelers decompress from the stresses of travel by working out, getting a good night's sleep or ordering from Westin's superfoods menu, which includes antioxidant-rich ingredients like blueberries, broccoli and soy.
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