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Western Union has tapped Bromley Communications as its new Hispanic marketing agency.
The move comes on the same day that fast food giant Burger King announced it was dropping Bromley from its roster of creative and media duties. The work is now split between Omnicom Group’s LatinWorks in Austin, Texas, and the Starcom MediaVest Group’s Tapestry shop in Chicago.
Bromley was previously in charge of Western Union’s Hispanic marketing account from 1995 to 2002. The agency’s portfolio also includes Hispanic marketing work for clients such as Procter & Gamble, General Mills, Nestlé USA and Payless ShoeSource.
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