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Fast food chain Wendy’s International is rolling out a mobile coupon campaign, in partnership with Options Media Group Holdings, a services provider for on-demand e-mail marketing.
Restaurant patrons in the Northeast are now able to opt in for mobile coupons and ads, and in return, they get discounts at select Wendy’s locations. According to Options Media’s CEO Scott Frohman, the coupons are received via text messaging and can be redeemed on mobile devices when presented to cashiers.
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