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Wendy’s is attempting to insinuate itself into this year’s NCAA Basketball Championships with a social media push designed to create real-life parties.
The fast feeder has worked with Kaplan Thaler Group for Facebook- and Twitter-based promos dangling gift cards for Boneless Wings to consumers who organize viewing parties over the social network. The Facebook effort, breaking today, gives 100 random $50 gift cards to such consumers.
On Twitter, the gift cards are awarded to those who have the funniest and quirkiest responses to various challenges.
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