Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
nterpublic Group’s Universal McCann and MRM have been selected by Wells Fargo to handle digital media and creative duties respectively after a review, according to sources. The agencies teamed up for the winning pitch, sources said.
The financial firm spends approximately $35 million a year on digital media, according to sources. The pitch was handled out of San Francisco, where the client is based.
Previously, digital chores were handled by a number of unidentified agencies. Sources said much of the client’s previous work was done on a project-by-project basis.
Omnicom’s
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in