Weiss Supermarkets here is talking to approximately five agencies about its account, sources said last week.
According to one source familiar with the review, Weiss has told the shops involved that it plans to up spending to approximately $12 million when the new agency is hired. In 1992, according to Competitive Media Reporting, the chain billed roughly $1 million.
At least one of the shops Weiss is in discussions with is based in New York City, although the chain is virtually unknown in the New York metropolitan area. The chain, considered one of the most profitable in the country, is concentrated mainly in central Pennsylvania, upper New York State and West Virginia.
Weiss director of advertising Norm Jolin could not be reached for comment.
Copyright Adweek L.P. (1993)