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NEW YORK Weight Watchers International will consider seven agencies for its integrated marketing account, according to Pile and Co., the consultancy overseeing the search.
In the hunt are: Havas-owned Arnold; Interpublic Group shops Deutsch, Foote Cone & Belding, Lowe and McCann Erickson; Omnicom Group’s TBWA\Chiat\Day; and WPP Group’s Young & Rubicam. All are pitching from their New York offices, with the exception of Arnold, which is pitching from both Boston and New York. Both creative and media chores are in play.
Lowe
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