We'd Sooner Complain Than Switch

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

For all the complaining people do about the high cost of gasoline, it has yet to yield a consumer stampede away from big vehicles. A survey by TechnoMetrica’s AutoView division finds that consumers who plan to buy a new vehicle in the next six months are most likely to seek a full-sized car (cited by 19 percent), a pickup (17 percent) or a mid-sized car or small SUV (15 percent each). This partly reflects the fact that the luxury end of the market is holding its own as the rest of the automotive field falters.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in