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BOSTON Agency veteran Larry Weber (shown) dives deeper into social media through the launch of Two Martinis, a 10-person firm in Waltham, Mass., dedicated to helping CMOs build communities and aggregate content, increasingly important components of building brands in the online world.
The company is part of Weber’s existing W2 group of digital communications firms — such as Racepoint and Digital Influence Group — and will draw on the expertise of those companies.
Two Martinis essentially formalizes ongoing efforts by Weber and his associates.
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