Wear the True Scent of Downtown

Tru Blooms Chicago might just smell better than Bieber

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C’mon, admit it: Haven’t you always wanted to find a perfume that’ll make you smell just like downtown Chicago? Well, that day has arrived. (And cool out: The scent is far more pleasant than hot asphalt and taxi exhaust.)

A startup brand called Tru Blooms Chicago is now taking orders for the November release of its 2013 perfume, a limited-edition scent that’s made from the flowers planted in the city’s parks, the Chicago Botanic Garden, and flower beds in select public spaces near The Loop.

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