Waylon Ad Gets HMO Coalition Ad Account

Waylon Ad will attempt to change negative attitudes toward managed healthcare with a $15 million campaign sponsored by a coalition of HMOs.
Waylon was awarded the business by the group, known as the Coalition for Affordable Quality Healthcare, over fellow finalists GSD&M, Austin, Texas; The Lord Group, New York; and incumbent Goddard Claussen, Malibu, Calif.
Still up for grabs are public relations and media buying duties, according to coalition president Andrew Morrison. Each agency in the creative review teamed with a PR shop: Waylon with Shandwick; GSD&M with Porter/Novelli; Lord with Burson-Marsteller; and Goddard Claussen with Edelman.
Waylon’s past work with Aetna U.S.