Watching TV -- Sometimes Even on a Fancy TV Set

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Even in the Internet age, Americans spend about a dozen hours per week on average in front of a TV set. Little wonder, then, that (even in these days of austerity) they want a good one. The chart here, drawing on a Forrester Research report released last month, shows HDTV ownership already a mass-market phenomenon, even if less so among the old folks.

But there’s also plenty of television viewing via devices other than TV sets, cutting-edge or otherwise.

Polling

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in