Watching Television, With or Without a TV

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

It’s not that young adults don’t watch TV content. It’s that they don’t necessarily watch it on a TV set. A Zogby International poll, fielded last month, indicates how 18-29-year-olds prefer to do their viewing.

Thirty-percent said they prefer to watch DVR-recorded content, slightly exceeding the 29 percent whose favorite method is to watch live TV. Watching on the Internet via a third party like Hulu was the choice of 12 percent. Nine percent said they prefer to watch on-demand content via cable or satellite, and the same number cited watching on the Internet via a special connection like a Netflix live stream or Xbox.

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in