Washington's Lottery in Final Stages of Review | Adweek Washington's Lottery in Final Stages of Review | Adweek
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Washington's Lottery in Final Stages of Review

Cole & Weber is incumbent

Washington’s Lottery is in the final stages of a review, with a successful bidder expected to be announced Aug. 15 and begin work on Nov. 8, a state rep confirmed.

The Washington State Lottery spends $12 million a year on the contract, an amount that includes both media and marketing services.

The Seattle incumbent, Cole & Weber United, is one of four agencies to respond to the state’s current RFP and submit a proposal. C&W has handled the account for the last six years. (Washington’s Lottery contract has a three-year term with the option to renew for another three years.) Other Seattle agencies who have responded to the RFP include Publicis and Weber Shandwick, sources said.

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