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The San Francisco agency Heat wanted to attract new talent for some openings in its creative department, but it didn't want to slog through the typical resumes and portfolios. Instead, the agency used founder and ecd Steve Stone's newly bottled pinot noir to find the brightest talent.
Three and a half years ago Stone planted 451 pinot noir vines in the Carneros region of Sonoma. After investing his own time planting, weeding and pruning the grapes, designing a label for the bottle and applying those labels by hand, Stone decided to give young creatives a chance to create print ads for his Pinot Noir, 7.
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