Want to Spot Rich People? Head to Walmart

Why wealthy shoppers are slumming it

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

It’s a statistical fact that wealthy shoppers rave about the pampering they receive at upscale retailers like Neiman Marcus, Lord & Taylor and Barneys. But here’s a question to ponder: How often do wealthy shoppers actually shop in those stores?

Turns out, not a whole lot—or so a new survey from Millionaire Corner suggests. The wealth management news site recently polled 1,200 investors, asking them where they drop coin. Among respondents with a net worth of $5 million or higher, the top retail destinations were Home Depot, Lowe’s and Target—with 61, 44 and 41 percent reporting, respectively, that they like to shop there.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in