Walmart "Wake up Call" | Adweek Walmart "Wake up Call" | Adweek
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Walmart "Wake up Call"

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Walmart captures the thrill of Christmas morning with a festive song sung by children rallying parents out of bed. “Wake up. It’s Christmas, come see the tree,” they sing, as the ad shows images of kids doing anything and everything to get their parents up. They jump on the bed, pull open dad’s eyes, drag the covers off the bed. “Mom and Dad wake up already please. How can you still be sleeping when it’s 6 a.m. at least?” Best is the look on one little girl’s face at the end of the spot. She can hardly contain herself as the camera focuses on her screaming and jumping with her brother in front of the tree. The spot ends with the on-screen message, “More joy for all,” but it’s really about the kids. We've seen this kind of holiday spot from Walmart before, but this commercial is still a wonderful portrayal of the childhood excitement on Christmas morning.--Eleftheria Parpis