Walmart Stays 'True' With Apparel Line | Adweek Walmart Stays 'True' With Apparel Line | Adweek
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Walmart Stays 'True' With Apparel Line

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Walmart is heading into the back-to-school season in style, nabbing an exclusive on "Mad Style by True Jackson," a line of apparel and accessories inspired by the Nickelodeon series.

The line, designed by Jane Siskin, president and chief executive officer of L'Koral, is inspired by the live-action series True Jackson VP and includes long sleeved t-shirts; knit tees featuring graphics with positive messages like 'Be true to you'; fashion leggings with novelty buttons; jumper dresses with removable straps; tunic dresses with pre-scrunched sleeves; Mary Jane shoes; ballet flats; and sneakers. Every item in the collection is priced at $14 or less.

"True Jackson VP inspires girls to dream big and embrace their individuality and creativity," said Hal Snik, svp, domestic licensing, Nickelodeon/Viacom Consumer Products. "The Mad Style line embodies the spirit of the show and the clothes are comfortable and affordable enough so that girls can follow the trends or create a look totally in their own style."

Additionally, a microsite -- www.nick.com/madstylefashions/ -- has been developed exclusively for consumers and will be the digital headquarters for the new line. Kids can log on to view images of the line, get weekly style tips, play dress-up games and more.


Nielsen Business Media