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Walgreens’ nationwide implementation of an RFID-based marketing intelligence product late last year has substantially increased the average execution of tracked promotional displays across the drugstore chain, the retailer said, and it plans to upgrade the solution to an EPC-compliant system.
The drug chain is working with Goliath Solutions’ RFID-based technology to determine the location and execution of in-store promotional displays. The upgraded system extends accurate monitoring and locating capabilities to include EPC tags placed on the displays and represents a significant leap forward in RFID technology by enabling reads from world-standard passive EPC tags throughout the store.
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