Walgreens Reviews Creative Business

Annual media spend approaches $200 million

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Add Walgreens to the list of restless retailers.

The drugstore chain, which has more than 8,200 locations, has contacted agencies about its creative business via a request for information that's due back next week.

The document asks agencies about their experience in retail, healthcare and with Fortune 500 companies. The RFI also identifies potential conflicts, listing Walmart, Target, CVS, Rite Aid and Amazon as direct competitors. 

Walgreens spent more than $192 million in media in 2010 and about $164 million in the first 10 months of 2011, according to Nielsen.

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