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Walgreens’ nationwide implementation of a Radio Frequency Identification-based marketing intelligence product late last year has substantially increased the average execution of tracked promotional displays across the drugstore chain, the retailer said. Now it plans to upgrade the solution to an EPC-compliant system. (EPC stands for Electronic Product Code, a standard developed to support the use of RFID.)
The drug store chain is working with Goliath Solutions’ RFID-based technology to determine the location and execution of in-store promotional displays.
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