VW's Pregnant Pause

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

I like Brooke Shields, especially when the picture-perfect Princeton grad plays against her natural earnestness, as she does in this Crispin Porter + Bogusky spot for the newly introduced Volkswagen Routan, a minivan-type vehicle perfect for hipsters in the family way.

In faux-concerned, do-gooder obliviousness, Shields claims there's an "epidemic sweeping the nation: women everywhere are having babies just to get a VW Routan." She singles out a very pregnant woman shown standing with her husband next to the car.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in