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Actress Brooke Shields will appear in a series of ads for Volkswagen’s Routan minivan starting in October, as the brand continues to solicit celebrities to promote its products.
In a promotional four-and-a-half-minute video, Shields refers to a “Routan boom,” where there is a dramatic rise in children being born to families that believe they have to have more children to justify the purchase of “German engineering,” or a Routan. Crispin, Porter + Bogusky, Miami, handles.
Shields has represented a number of products, most famously Calvin Klein jeans in the early ’80s.
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