Volkswagen Group Renews Its Global Relationship With MediaCom | Adweek Volkswagen Group Renews Its Global Relationship With MediaCom | Adweek
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VW Expands Its Relationship With MediaCom

Shop retains the global account for another 3 years

MediaCom has worked on the brand since 1998. Photo: Getty Images

Volkswagen Group has re-upped with its longtime global media agency for another three years.

MediaCom, which has worked with VW since 1998, will continue to handle media planning and buying for the company in more than 30 countries, including the U.S.

As before, the assignment includes brands like Audi, Seat, Skoda and VW's line of commercial vehicles. MediaCom's responsibilities grew a bit, though, to include Poland and MAN trucks.

The previous agency for Poland could not immediately be identified. MAN's media business previously was split among several shops in different markets.

RECMA's last estimate of global spending for VW Group was $3.1 billion. In the U.S. alone last year, spending exceeded $525 million, according to Kantar Media.

The renewal came after what one source described as a price comparison exercise that involved a handful of other shops. Those shops could not be identified.

In a statement, MediaCom worldwide CEO Stephen Allan said he was delighted to continue a "long and successful" relationship with VW.

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