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NEW YORK Volkswagen of America said it has entered into a five-year agreement with professional soccer team D.C. United. The deal provides the automaker with sponsorship rights to club jerseys and in-stadium marketing.
The deal coincides with a partnership announced today between Major League Soccer and Volkswagen that makes the car company the league’s official automotive sponsor, providing the carmaker with MLS and collective team marks, logos and marketing assets at events including the Pepsi MLS All-Star Game and the MLS Cup, the league’s championship game.
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