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Major League Soccer has reupped and expanded its sponsorship agreement with Volkswagen of America, signing a new four-year deal that renews the automaker’s status as the official vehicle of the pro soccer organization.
While financials were not disclosed, under terms of the new pact Volkswagen receives in-stadium placement, including signage during national broadcasts.
As part of the package, Volkswagen vehicles will be featured prominently at MLS special events and league operations, including player appearances. The company also will sponsor grassroots initiatives like MLS ¡Futbolito!, a four-on-four traveling tournament for amateur players.
Last year marked Volkswagen’s first stint as an MSL backer.
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