Voice: West Coast, Meet East Coast

Randall Rothenberg on the divide that still exists between Silicon Valley and Madison Ave.

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This summer, I hosted a trip for Madison Avenue’s digital elite—and Brooklyn’s too—to meet the leaders of Silicon Valley on the tech industry’s Northern California turf. The idea was to foster a closer relationship between influential ad buyers, strategists, creators, innovators and sellers separated by 3,000 miles and distinct cultural histories, yet united by a dedication to engage and improve the lives of consumers.

The excursion was delightful. Tom Bedecarré, CEO of AKQA; Nick Law, evp and CCO at R/GA; and Michael Lebowitz, founder and CEO of Big Spaceship; as well as 15 others members of the IAB Agency Advisory Board, enjoyed candid conversations with top executives from some of the biggest social media companies, venture capital firm Kleiner Perkins Caufield & Byers and a handful of KPCB’s most prominent startups.

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