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Consumer electronics maker Vizio has signed a four-year deal to be the presenting sponsor of college football’s Rose Bowl Game and title sponsor of the 2014 BCS National Championship, the company has confirmed.
The deal was reached with the Tournament of Roses organization and ESPN, which has the rights to the games. It provides logo rights for Vizio product packaging and onsite integration for all Rose Bowl-related events. The Rose Bowl will celebrate its 100th anniversary in 2014, the final year of the agreement.
“Sports
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