BOSTON Allied-Domecq's Baskin-Robbins has decided to keep the creative portion of its account at incumbent VitroRobertson, the client confirmed.
The media portion of the ice cream marketer's account has been awarded to Interpublic Group's Hill, Holliday, Connors, Cosmopulous in Boston, the client said. (Hill, Holliday handles the $65 million Allied-Domecq Dunkin' Donuts business.)
Media on Baskin-Robbins had previously been handled by IPG's Initiative in Los Angeles.
Along with VitroRobertson and Hill, Holliday, Omnicom's TBWA\Chiat\Day in New York and IPG's Mullen in Wenham, Mass., were the finalists.
Independent VitroRobertson in San Deigo has handled the account for about five years.
Last year Randolph, Mass.-based Baskin-Robbins spent $10 million on ads, per Nielsen Monitor-Plus.