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Vitaminwater is turning to Facebook fans to come up with its next flavor.
The “Flavorcreator” Facebook app, which launched this week and runs through Oct. 20, is designed to crowdsource the company’s next product. Eric Berniker, vp-marketing for Vitaminwater, said that in the first phase, the company will “eavesdrop” on conversations on Facebook and Twitter about which the hot flavors are. After that, the company will diagnose which vitamins and minerals consumers want via a Facebook quiz.
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