Visa Sets Up NFL Showdown

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Visa USA has launched what it calls a “grand experiment in integrated marketing,” inviting three shops to pitch a wide-ranging assignment supporting its sponsorship of the National Football League. The move comes as Visa also plans to revamp the ad strategy on its check card business.
The shops in the NFL shootout are CKS Partners and Highway One, both in San Francisco, and BBDO Worldwide in New York, confirmed Becky Saeger, Visa’s executive vice president of brand marketing.

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