Visa Sees a Golden Opportunity in Beijing

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Visa has been the official payment service at the last 11 Olympics, and a top-tier partner of the International Olympic Committee since 1986. But events over the past year have repositioned Visa’s business and marketing dynamics regarding the Summer Games in Beijing. In June 2007, Visa became the exclusive financial services marketing partner of FIFA (Federation International Football Assn.), giving it global rights to the World Cup, which, added to the Olympics, aligned Visa with the world’s two biggest sports events.

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