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NEW YORK The No. 1 brand of credit card, Visa, has a new take on using plastic. In a global campaign breaking March 4, Visa tells consumers credit cards aren’t about spending more money. Rather, “More people go with Visa” touts plastic as a better way to spend than paper cash and checks.
The campaign, created by TBWA, plays up the security, control and convenience of using a Visa card. The first two U.S. ads, “Let’s Go” and “Aquarium,” will debut on American Idol on Wednesday.
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