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TV Not Everywhere It Needs to Be, Either
NEW YORK–Visa USA has launched what it describes as a “grand experiment in integrated marketing,” inviting three shops to pitch a wide-ranging assignment supporting its sponsorship of the National Football League. The move comes at the same time Visa wants to revamp the ad strategy on its check card business.
The three shops in the NFL shootout are BBDO Worldwide, CKS Partners and Highway One, confirmed Becky Saeger, Visa’s executive vice president of brand marketing.
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