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NEW YORK Virgin Mobile wants to text you up — literally.
The Warren, N.J.-based cellular company last week launched an integrated campaign for its Wild Card phone via Havas’ McKinney.
The work is based around the site letshavetxt.com, where users can send text messages to characters such as a hot secretary, shirtless plumber or sexy housewife.
There’s a catch: A real person will reply (in the voice of one of the characters), 24 hours a day. Users can have conversations about the site, the phone or any other topic.
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