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Virgin Mobile USA has awarded its media planning and buying account to Havas’ MPG North America and Media Contacts after a review, the client has confirmed. The assignment is effective immediately.
The client spent around $15 million on ads during the first 10 months of 2008, per Nelsen Monitor-Plus, which was roughly in line with full-year ’07 spending.
The incumbent was Durham, N.C., independent McKinney, which defended, and continues to handle creative chores, not part of the review.
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