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American television viewers were so transfixed by the royal nuptials last Friday that they paid little attention to the advertising around the broadcasts. Those that did watch the commercials were not impressed.
That's from Ace Metrix, a firm that measures the effectiveness of TV commercials via an online panel that scores ads based on factors such as likability and recall.
One of the most popular spots was the Diet Pepsi commercial featuring Sofía Vergara and David Beckham.
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