Videology Will Do Your Math Homework

Data crunchers make programmatic buying easy

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Specs
Who (From left) Ryan Jamboretz, chief development officer; Scott Ferber, chairman and CEO; Scott Macleod, CFO
What Video advertising platform
Where New York office



Programmatic ad buying involves complex math that’s worthy of a migraine. Fortunately, New York-based digital video ad platform Videology lends its data-crunching methods and expertise to clients, which include Yahoo Japan, Publicis Groupe, Havas and WPP. “It gives you the tools, so you don’t have to be a rocket scientist,” explained CEO Scott Ferber, who also co-founded advertising.com.

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