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Americans as a whole spend more time playing videogames than they do watching the CW television network. And videogames — the real “5th Network” — may even be closing in on NBC.
Those are a few of the conclusions that can be drawn from a new report issued by Nielsen PreView called “The Video Game Handbook,” which provides marketers with a sense of the scope and scale of the growing videogame audience. According to the data derived from Nielsen’s National People Meter in Q4 2008, usage of console videogames (defined as systems connected to users’ TVs) accounted for 64 billion minutes in December.
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