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Alternative-medicine e-tailer Vicus.com is searching for an agency to handle $20 million in advertising duties, said sources.
Shops contacted include Grey Advertising, Bartle Bogle Hegarty and DiMassimo Brand Advertising. A representative for Vicus confirmed the review and said a decision is expected in two weeks.
Vicus will launch in January and will sell vitamins, nutritional supplements, herbs and massage products in order to bring alternative medicine to a mainstream audience–“not the fanatical end,” said a source.
Jeff Sacks, director of marketing at the Gay Financial Network, is also heading Vicus.
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