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Victoria's Secret Steps Up Entertainment Marketing

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Intimates brand Victoria’s Secret has retained Los Angeles-based entertainment marketing consultancy Davie Brown Entertainment as its lead agency to explore film, television and other industry outreach opportunities.

DBE will utilize Victoria’s ample brand assets, which range from a nationwide retail presence to the famous supermodels who walk the runway in the anticipated Fashion Show.

Victoria’s Secret PINK, which Limited Brands manages as a distinct loungewear brand, is already among DBE’s roster of entertainment clients. That brand has been integrated into network TV shows Privileged and Desperate Housewives and the Columbia TriStar film The House Bunny.

"Victoria's Secret is one of those rare brands that genuinely reinvented its category," Lori Kotarski Nelson, DBE evp, said in a statement. "We look forward to building upon the strong foundation the brand has achieved within entertainment to further engage consumers."